University of Pittsburgh-Johnstown

Paul A Lucas, PhD

  • Associate Professor, Communication

Education & Training

  • BA East Stroudsburg University
  • MA West Chester University
  • PhD (2012) Duquesne University

Research Interests

  • Popular culture, marketing, and mass media
  • Video games and comic books impact on culture
  • Brands have in terms of the stories they tell and how they give consumers opportunities to buy into mindsets as opposed to just simple product use and functionality


Academic Programs